diff --git a/stack_orchestrator/deploy/webapp/deploy_webapp_from_registry.py b/stack_orchestrator/deploy/webapp/deploy_webapp_from_registry.py
index 859c6b0b..65dcb748 100644
--- a/stack_orchestrator/deploy/webapp/deploy_webapp_from_registry.py
+++ b/stack_orchestrator/deploy/webapp/deploy_webapp_from_registry.py
@@ -115,12 +115,14 @@ def process_app_deployment_request(
         shared_tag_exists = remote_image_exists(image_registry, app_image_shared_tag)
         if shared_tag_exists and not force_rebuild:
             # simply add our unique tag to the existing image and we are done
+            print(f"Using existing app image {app_image_shared_tag} for {deployment_container_unique_tag}", file=log_file)
             add_tags_to_image(image_registry, app_image_shared_tag, deployment_container_unique_tag)
         else:
             extra_build_args = []  # TODO: pull from request
             build_container_image(app, deployment_container_unique_tag, extra_build_args, log_file)
             push_container_image(deployment_dir, log_file)
             # The build/push commands above will use the unique deployment tag, so now we need to add the shared tag.
+            print(f"Updating app image tag {app_image_shared_tag} from build of {deployment_container_unique_tag}", file=log_file)
             add_tags_to_image(image_registry, deployment_container_unique_tag, app_image_shared_tag)
 
     # 7. update config (if needed)