diff --git a/.github/labels.yml b/.github/labels.yml
index 34245e216..83ed7366e 100644
--- a/.github/labels.yml
+++ b/.github/labels.yml
@@ -9,6 +9,13 @@
   color: 008672
   description: "Extra attention is needed"
 
+###
+### Goals
+#
+- name: goal/incentives
+  color: ff004d
+  description: "Incentinet"
+
 ###
 ### Areas
 #