diff --git a/.gitignore b/.gitignore
index fb361f80a..bcd8b0059 100644
--- a/.gitignore
+++ b/.gitignore
@@ -4,6 +4,7 @@
 /dist
 /tmp
 /out-tsc
+/tools/executors/**/*.js
 
 # dependencies
 /node_modules
diff --git a/apps/explorer/README.md b/apps/explorer/README.md
index 42963ce9d..22368e944 100644
--- a/apps/explorer/README.md
+++ b/apps/explorer/README.md
@@ -32,12 +32,18 @@ yarn nx serve explorer
 Example configurations are provided here:
 
 - [Mainnet](./.env.mainnet)
-- [Testnet](./.env.testnet)
+- [Devnet](./.env.devnet)
 - [Capsule](./.env.capsule)
 - [Testnet](./.env.testnet)
 - [Stagnet1](./.env.stagnet1)
 - [Stagnet2](./.env.stagnet2)
 
+For convenience, you can boot the app injecting one of the configurations above by running:
+
+```bash
+yarn nx run explorer:serve --env={env} # e.g. stagnet1
+```
+
 There are a few different configuration options offered for this app:
 
 | **Flag**                         | **Purpose**                                                                                          |
diff --git a/apps/explorer/project.json b/apps/explorer/project.json
index cdafb1cf9..a97dc0c4d 100644
--- a/apps/explorer/project.json
+++ b/apps/explorer/project.json
@@ -38,7 +38,7 @@
       }
     },
     "serve": {
-      "executor": "@nrwl/web:dev-server",
+      "executor": "./tools/executors/serve:serve",
       "options": {
         "port": 3000,
         "buildTarget": "explorer:build",
diff --git a/apps/simple-trading-app/project.json b/apps/simple-trading-app/project.json
index 82331f164..3905d0432 100644
--- a/apps/simple-trading-app/project.json
+++ b/apps/simple-trading-app/project.json
@@ -41,7 +41,7 @@
       }
     },
     "serve": {
-      "executor": "@nrwl/web:dev-server",
+      "executor": "./tools/executors/serve:serve",
       "options": {
         "buildTarget": "simple-trading-app:build",
         "hmr": true,
diff --git a/apps/static/project.json b/apps/static/project.json
index d2c834cb9..3e569e6d5 100644
--- a/apps/static/project.json
+++ b/apps/static/project.json
@@ -36,7 +36,7 @@
       }
     },
     "serve": {
-      "executor": "@nrwl/web:dev-server",
+      "executor": "./tools/executors/serve:serve",
       "options": {
         "buildTarget": "static:build"
       },
diff --git a/apps/stats/project.json b/apps/stats/project.json
index b25a2b727..9287fa439 100644
--- a/apps/stats/project.json
+++ b/apps/stats/project.json
@@ -37,7 +37,7 @@
       }
     },
     "serve": {
-      "executor": "@nrwl/web:dev-server",
+      "executor": "./tools/executors/serve:serve",
       "options": {
         "port": 3010,
         "buildTarget": "stats:build",
diff --git a/apps/token/README.md b/apps/token/README.md
index 2be98295a..ada33d46e 100644
--- a/apps/token/README.md
+++ b/apps/token/README.md
@@ -16,10 +16,26 @@
 
 Starting the app:
 
-`yarn nx serve token`
+```bash
+yarn nx serve token
+```
 
 ## Configuration
 
+Example configurations are provided here:
+
+- [Mainnet](./.env.mainnet)
+- [Devnet](./.env.devnet)
+- [Testnet](./.env.testnet)
+- [Stagnet1](./.env.stagnet1)
+- [Stagnet2](./.env.stagnet2)
+
+For convenience, you can boot the app injecting one of the configurations above by running:
+
+```bash
+yarn nx run token:serve --env={env} # e.g. stagnet1
+```
+
 There are a few different configuration options offered for this app:
 
 | **Flag**                       | **Purpose**                                                                                          |
diff --git a/apps/token/project.json b/apps/token/project.json
index 0535d474d..cac931f70 100644
--- a/apps/token/project.json
+++ b/apps/token/project.json
@@ -38,7 +38,7 @@
       }
     },
     "serve": {
-      "executor": "@nrwl/web:dev-server",
+      "executor": "./tools/executors/serve:serve",
       "options": {
         "port": 4210,
         "buildTarget": "token:build",
diff --git a/apps/trading/README.md b/apps/trading/README.md
index 5d256bc19..29150e050 100644
--- a/apps/trading/README.md
+++ b/apps/trading/README.md
@@ -19,7 +19,7 @@ yarn nx serve explorer
 Example configurations are provided here:
 
 - [Mainnet](./.env.mainnet)
-- [Testnet](./.env.testnet)
+- [Devnet](./.env.devnet)
 - [Testnet](./.env.testnet)
 - [Stagnet1](./.env.stagnet1)
 - [Stagnet2](./.env.stagnet2)
diff --git a/package.json b/package.json
index 00c5287d6..86ff7b9e9 100644
--- a/package.json
+++ b/package.json
@@ -6,7 +6,7 @@
     "start": "nx serve",
     "build": "nx build",
     "test": "nx test",
-    "postinstall": "husky install"
+    "postinstall": "husky install && yarn tsc -b tools/executors/**"
   },
   "engines": {
     "node": ">=16.14.0"
@@ -122,6 +122,7 @@
     "babel-loader": "8.1.0",
     "cypress": "^9.5.4",
     "cypress-cucumber-preprocessor": "^4.3.1",
+    "dotenv": "^16.0.1",
     "eslint": "8.12.0",
     "eslint-config-next": "12.1.2",
     "eslint-config-prettier": "8.1.0",
@@ -138,6 +139,7 @@
     "jest-canvas-mock": "^2.3.1",
     "jest-websocket-mock": "^2.3.0",
     "lint-staged": "^12.3.3",
+    "npmlog": "^6.0.2",
     "nx": "13.10.1",
     "prettier": "^2.5.1",
     "react-test-renderer": "17.0.2",
diff --git a/tools/executors/serve/executor.json b/tools/executors/serve/executor.json
new file mode 100644
index 000000000..26d70afc8
--- /dev/null
+++ b/tools/executors/serve/executor.json
@@ -0,0 +1,9 @@
+{
+  "executors": {
+    "serve": {
+      "implementation": "./impl",
+      "schema": "./schema.json",
+      "description": "Starts a dev-server with an optional explicit environment."
+    }
+  }
+}
diff --git a/tools/executors/serve/impl.ts b/tools/executors/serve/impl.ts
new file mode 100644
index 000000000..72dcf4334
--- /dev/null
+++ b/tools/executors/serve/impl.ts
@@ -0,0 +1,89 @@
+import * as fs from 'fs';
+import * as path from 'path';
+import * as dotenv from 'dotenv';
+import * as log from 'npmlog';
+import type { ExecutorContext } from '@nrwl/devkit';
+import devServerExecutor, {
+  WebDevServerOptions,
+} from '@nrwl/web/src/executors/dev-server/dev-server.impl';
+
+type Schema = WebDevServerOptions & {
+  env?: string;
+};
+
+const LOGGER_SCOPE = 'tools/executors/serve';
+
+const logEnvData = (
+  envMap: Record<string, string>,
+  envFiles: string[],
+  env?: string,
+  defaultEnvFile?: string
+) => {
+  if (env && !envMap[env]) {
+    log.warn(LOGGER_SCOPE, `No environment called "${env}" found.`);
+    log.info(
+      LOGGER_SCOPE,
+      envFiles.length > 0
+        ? `You can create a new environment by putting an ".env.${env}" file in your project root, or you can use the following available ones: ${envFiles.join(
+            ', '
+          )}.`
+        : 'To get started with environments, you can create an ".env" file in your project root with the desired variables.'
+    );
+  }
+
+  if (!envMap[env]) {
+    log.info(
+      LOGGER_SCOPE,
+      defaultEnvFile
+        ? `Using "${defaultEnvFile}" as the default project environment.`
+        : 'Serving the project only using the environment variables scoped to your CLI.'
+    );
+  } else {
+    log.info(
+      LOGGER_SCOPE,
+      `Using "${envMap[env]}" as the default project environment.`
+    );
+  }
+};
+
+const filenameToEnv = (filename: string) => filename.replace('.env.', '');
+
+const getDefaultEnvFile = (envMap: Record<string, string>) => {
+  return envMap['local'] || envMap['.env'];
+};
+
+const getEnvFile = (env: string, envFiles: string[]) => {
+  const envMap = envFiles.reduce(
+    (acc, filename) => ({
+      ...acc,
+      [filenameToEnv(filename)]: filename,
+    }),
+    {}
+  );
+
+  const defaultEnvFile = getDefaultEnvFile(envMap);
+  logEnvData(envMap, envFiles, env, defaultEnvFile);
+
+  return envMap[env] || defaultEnvFile;
+};
+
+export default async function* serve(
+  options: Schema,
+  context: ExecutorContext
+): ReturnType<typeof devServerExecutor> {
+  const { env, ...dsOptions } = options;
+  const { root } = context.workspace.projects[context.projectName];
+  const workspacePath = path.join(context.cwd, root);
+
+  const files = await fs.promises.readdir(workspacePath);
+  const envFile = getEnvFile(
+    env,
+    files.filter((f) => f.startsWith('.env'))
+  );
+
+  if (env && envFile) {
+    dotenv.config({ path: path.join(workspacePath, envFile), override: true });
+  }
+
+  return yield* devServerExecutor(dsOptions, context);
+}
diff --git a/tools/executors/serve/package.json b/tools/executors/serve/package.json
new file mode 100644
index 000000000..712554f04
--- /dev/null
+++ b/tools/executors/serve/package.json
@@ -0,0 +1,3 @@
+{
+  "executors": "./executor.json"
+}
diff --git a/tools/executors/serve/schema.json b/tools/executors/serve/schema.json
new file mode 100644
index 000000000..500252bf0
--- /dev/null
+++ b/tools/executors/serve/schema.json
@@ -0,0 +1,79 @@
+{
+  "cli": "nx",
+  "id": "serve",
+  "description": "Serves an app using @nrwl/web:dev-server",
+  "type": "object",
+  "properties": {
+    "env": {
+      "type": "string",
+      "description": "Target environment to run the application in. This assumes an .env file present in the project's root in the following format: .env.{envName}"
+    },
+    "buildTarget": {
+      "type": "string",
+      "description": "Target which builds the application."
+    },
+    "port": {
+      "type": "number",
+      "description": "Port to listen on.",
+      "default": 4200
+    },
+    "host": {
+      "type": "string",
+      "description": "Host to listen on.",
+      "default": "localhost"
+    },
+    "ssl": {
+      "type": "boolean",
+      "description": "Serve using `HTTPS`.",
+      "default": false
+    },
+    "sslKey": {
+      "type": "string",
+      "description": "SSL key to use for serving `HTTPS`."
+    },
+    "sslCert": {
+      "type": "string",
+      "description": "SSL certificate to use for serving `HTTPS`."
+    },
+    "watch": {
+      "type": "boolean",
+      "description": "Watches for changes and rebuilds application.",
+      "default": true
+    },
+    "liveReload": {
+      "type": "boolean",
+      "description": "Whether to reload the page on change, using live-reload.",
+      "default": true
+    },
+    "hmr": {
+      "type": "boolean",
+      "description": "Enable hot module replacement.",
+      "default": false
+    },
+    "publicHost": {
+      "type": "string",
+      "description": "Public URL where the application will be served."
+    },
+    "open": {
+      "type": "boolean",
+      "description": "Open the application in the browser.",
+      "default": false
+    },
+    "allowedHosts": {
+      "type": "string",
+      "description": "This option allows you to whitelist services that are allowed to access the dev server."
+    },
+    "memoryLimit": {
+      "type": "number",
+      "description": "Memory limit for type checking service process in `MB`."
+    },
+    "maxWorkers": {
+      "type": "number",
+      "description": "Number of workers to use for type checking."
+    },
+    "baseHref": {
+      "type": "string",
+      "description": "Base url for the application being built."
+    }
+  }
+}
diff --git a/tools/executors/serve/tsconfig.json b/tools/executors/serve/tsconfig.json
new file mode 100644
index 000000000..6d5259d33
--- /dev/null
+++ b/tools/executors/serve/tsconfig.json
@@ -0,0 +1,13 @@
+{
+  "extends": "../../../tsconfig.base.json",
+  "compilerOptions": {
+    "module": "commonjs",
+    "target": "es5",
+    "types": ["node"],
+    "importHelpers": false,
+    "sourceMap": false,
+    "inlineSourceMap": true
+  },
+  "include": ["impl.ts"],
+  "exclude": ["node_modules"]
+}
diff --git a/yarn.lock b/yarn.lock
index 82cf389cb..1c97bd565 100644
--- a/yarn.lock
+++ b/yarn.lock
@@ -7340,6 +7340,14 @@ are-we-there-yet@^2.0.0:
     delegates "^1.0.0"
     readable-stream "^3.6.0"
 
+are-we-there-yet@^3.0.0:
+  version "3.0.0"
+  resolved "https://registry.yarnpkg.com/are-we-there-yet/-/are-we-there-yet-3.0.0.tgz#ba20bd6b553e31d62fc8c31bd23d22b95734390d"
+  integrity sha512-0GWpv50YSOcLXaN6/FAKY3vfRbllXWV2xvfA/oKJF8pzFhWXPV+yjhJXDBbjscDYowv7Yw1A3uigpzn5iEGTyw==
+  dependencies:
+    delegates "^1.0.0"
+    readable-stream "^3.6.0"
+
 are-we-there-yet@~1.1.2:
   version "1.1.7"
   resolved "https://registry.yarnpkg.com/are-we-there-yet/-/are-we-there-yet-1.1.7.tgz#b15474a932adab4ff8a50d9adfa7e4e926f21146"
@@ -9206,7 +9214,7 @@ color-name@^1.1.4, color-name@~1.1.4:
   resolved "https://registry.yarnpkg.com/color-name/-/color-name-1.1.4.tgz#c2a09a87acbde69543de6f63fa3995c826c536a2"
   integrity sha512-dOy+3AuW3a2wNbZHIuMZpTcgjGuLU/uBL/ubcZF9OXbDo8ff4O8yVp5Bf0efS8uEoYo5q4Fx7dY9OgQGXgAsQA==
 
-color-support@^1.1.2:
+color-support@^1.1.2, color-support@^1.1.3:
   version "1.1.3"
   resolved "https://registry.yarnpkg.com/color-support/-/color-support-1.1.3.tgz#93834379a1cc9a0c61f82f52f0d04322251bd5a2"
   integrity sha512-qiBjkpbMLO/HL68y+lh4q0/O1MZFj2RX6X/KmMa3+gJD3z+WwI1ZzDHysvqHGS3mP6mznPckpXmw1nI9cJjyRg==
@@ -10670,6 +10678,11 @@ dotenv-expand@^5.1.0:
   resolved "https://registry.yarnpkg.com/dotenv-expand/-/dotenv-expand-5.1.0.tgz#3fbaf020bfd794884072ea26b1e9791d45a629f0"
   integrity sha512-YXQl1DSa4/PQyRfgrv6aoNjhasp/p4qs9FjJ4q4cQk+8m4r6k4ZSiEyytKG8f8W9gi8WsQtIObNmKd+tMzNTmA==
 
+dotenv@^16.0.1:
+  version "16.0.1"
+  resolved "https://registry.yarnpkg.com/dotenv/-/dotenv-16.0.1.tgz#8f8f9d94876c35dac989876a5d3a82a267fdce1d"
+  integrity sha512-1K6hR6wtk2FviQ4kEiSjFiH5rpzEVi8WW0x96aztHVMhEspNpc4DVOUTEHtEva5VThQ8IaBX1Pe4gSzpVVUsKQ==
+
 dotenv@^8.0.0:
   version "8.6.0"
   resolved "https://registry.yarnpkg.com/dotenv/-/dotenv-8.6.0.tgz#061af664d19f7f4d8fc6e4ff9b584ce237adcb8b"
@@ -12290,6 +12303,20 @@ gauge@^3.0.0:
     strip-ansi "^6.0.1"
     wide-align "^1.1.2"
 
+gauge@^4.0.3:
+  version "4.0.4"
+  resolved "https://registry.yarnpkg.com/gauge/-/gauge-4.0.4.tgz#52ff0652f2bbf607a989793d53b751bef2328dce"
+  integrity sha512-f9m+BEN5jkg6a0fZjleidjN51VE1X+mPFQ2DJ0uv1V39oCLCbsGe6yjbBnp7eK7z/+GAon99a3nHuqbuuthyPg==
+  dependencies:
+    aproba "^1.0.3 || ^2.0.0"
+    color-support "^1.1.3"
+    console-control-strings "^1.1.0"
+    has-unicode "^2.0.1"
+    signal-exit "^3.0.7"
+    string-width "^4.2.3"
+    strip-ansi "^6.0.1"
+    wide-align "^1.1.5"
+
 gauge@~2.7.3:
   version "2.7.4"
   resolved "https://registry.yarnpkg.com/gauge/-/gauge-2.7.4.tgz#2c03405c7538c39d7eb37b317022e325fb018bf7"
@@ -16237,6 +16264,16 @@ npmlog@^5.0.1:
     gauge "^3.0.0"
     set-blocking "^2.0.0"
 
+npmlog@^6.0.2:
+  version "6.0.2"
+  resolved "https://registry.yarnpkg.com/npmlog/-/npmlog-6.0.2.tgz#c8166017a42f2dea92d6453168dd865186a70830"
+  integrity sha512-/vBvz5Jfr9dT/aFWd0FIRf+T/Q2WBsLENygUaFUqstqsycmZAP/t5BvFJTK0viFmSUxiUKTUplWy5vt+rvKIxg==
+  dependencies:
+    are-we-there-yet "^3.0.0"
+    console-control-strings "^1.1.0"
+    gauge "^4.0.3"
+    set-blocking "^2.0.0"
+
 nth-check@^1.0.2:
   version "1.0.2"
   resolved "https://registry.yarnpkg.com/nth-check/-/nth-check-1.0.2.tgz#b2bd295c37e3dd58a3bf0700376663ba4d9cf05c"
@@ -19314,7 +19351,7 @@ side-channel@^1.0.4:
     get-intrinsic "^1.0.2"
     object-inspect "^1.9.0"
 
-signal-exit@^3.0.0, signal-exit@^3.0.2, signal-exit@^3.0.3:
+signal-exit@^3.0.0, signal-exit@^3.0.2, signal-exit@^3.0.3, signal-exit@^3.0.7:
   version "3.0.7"
   resolved "https://registry.yarnpkg.com/signal-exit/-/signal-exit-3.0.7.tgz#a9a1767f8af84155114eaabd73f99273c8f59ad9"
   integrity sha512-wnD2ZE+l+SPC/uoS0vXeE9L1+0wuaMqKlfz9AMUo38JsyLSBWSFcHR1Rri62LZc12vLr1gb3jl7iwQhgwpAbGQ==
@@ -21826,7 +21863,7 @@ which@^2.0.1, which@^2.0.2:
   dependencies:
     isexe "^2.0.0"
 
-wide-align@^1.1.0, wide-align@^1.1.2:
+wide-align@^1.1.0, wide-align@^1.1.2, wide-align@^1.1.5:
   version "1.1.5"
   resolved "https://registry.yarnpkg.com/wide-align/-/wide-align-1.1.5.tgz#df1d4c206854369ecf3c9a4898f1b23fbd9d15d3"
   integrity sha512-eDMORYaPNZ4sQIuuYPDHdQvf4gyCF9rEEV/yPxGfwPkRodwEgiMUUXTx/dex+Me0wxx53S+NgUHaP7y3MGlDmg==