diff --git a/package.json b/package.json
index 6fb1ad3..630b0cf 100644
--- a/package.json
+++ b/package.json
@@ -42,7 +42,7 @@
     "@cosmjs/tendermint-rpc": "^0.32.1",
     "@dydxprotocol/v4-abacus": "^1.4.9",
     "@dydxprotocol/v4-client-js": "^1.0.20",
-    "@dydxprotocol/v4-localization": "^1.1.34",
+    "@dydxprotocol/v4-localization": "^1.1.35",
     "@ethersproject/providers": "^5.7.2",
     "@js-joda/core": "^5.5.3",
     "@radix-ui/react-accordion": "^1.1.2",
diff --git a/pnpm-lock.yaml b/pnpm-lock.yaml
index 53d658a..d34951e 100644
--- a/pnpm-lock.yaml
+++ b/pnpm-lock.yaml
@@ -36,8 +36,8 @@ dependencies:
     specifier: ^1.0.20
     version: 1.0.20
   '@dydxprotocol/v4-localization':
-    specifier: ^1.1.34
-    version: 1.1.34
+    specifier: ^1.1.35
+    version: 1.1.35
   '@ethersproject/providers':
     specifier: ^5.7.2
     version: 5.7.2
@@ -1323,8 +1323,8 @@ packages:
       - utf-8-validate
     dev: false
 
-  /@dydxprotocol/v4-localization@1.1.34:
-    resolution: {integrity: sha512-I7zivjv8gS+6b9n7/wh7PY9QEUDIIyLx9ugZ5K6ybar0xT/06yupOVdVE6iLivQ/IAsVi/RFHkD8bQd0DWCetg==}
+  /@dydxprotocol/v4-localization@1.1.35:
+    resolution: {integrity: sha512-q5JFYoL/QanHXOtFqRa2owBZJibi1sMpSm3dAcxs9x0/xe8mo6fWcnbQfhl8k7g0/tv7PsBc+e3rbWD0EfvGiA==}
     dev: false
 
   /@dydxprotocol/v4-proto@4.0.0-dev.0:
diff --git a/src/constants/analytics.ts b/src/constants/analytics.ts
index 4bb9f50..1392cfd 100644
--- a/src/constants/analytics.ts
+++ b/src/constants/analytics.ts
@@ -81,6 +81,9 @@ export enum AnalyticsEvent {
   TradePlaceOrderConfirmed = 'TradePlaceOrderConfirmed',
   TradeCancelOrder = 'TradeCancelOrder',
   TradeCancelOrderConfirmed = 'TradeCancelOrderConfirmed',
+
+  // Notification
+  NotificationAction = 'NotificationAction',
 }
 
 export type AnalyticsEventData<T extends AnalyticsEvent> =
@@ -180,6 +183,12 @@ export type AnalyticsEventData<T extends AnalyticsEvent> =
         /** URL/IP of node the order was sent to */
         validatorUrl: string;
       }
+    : // Notifcation
+    T extends AnalyticsEvent.NotificationAction
+    ? {
+        type: string;
+        id: string;
+      }
     : never;
 
 export const DEFAULT_TRANSACTION_MEMO = 'dYdX Frontend (web)';
diff --git a/src/constants/notifications.ts b/src/constants/notifications.ts
index b876815..6736199 100644
--- a/src/constants/notifications.ts
+++ b/src/constants/notifications.ts
@@ -143,6 +143,11 @@ export type TransferNotifcation = {
   isExchange?: boolean;
 };
 
+export enum ReleaseUpdateNotificationIds {
+  RewardsAndFullTradingLive = 'rewards-and-full-trading-live',
+  IncentivesS3 = 'incentives-s3',
+}
+
 /**
  * @description Struct to store whether a NotificationType should be triggered
  */
diff --git a/src/hooks/useNotificationTypes.tsx b/src/hooks/useNotificationTypes.tsx
index 3063a84..a6c0bb4 100644
--- a/src/hooks/useNotificationTypes.tsx
+++ b/src/hooks/useNotificationTypes.tsx
@@ -5,7 +5,7 @@ import { isEqual, groupBy } from 'lodash';
 import { useNavigate } from 'react-router-dom';
 
 import { DialogTypes } from '@/constants/dialogs';
-import { AppRoute } from '@/constants/routes';
+import { AppRoute, TokenRoute } from '@/constants/routes';
 import { DydxChainAsset } from '@/constants/wallets';
 
 import {
@@ -20,9 +20,10 @@ import {
   NotificationType,
   DEFAULT_TOAST_AUTO_CLOSE_MS,
   TransferNotificationTypes,
+  ReleaseUpdateNotificationIds,
 } from '@/constants/notifications';
 
-import { useStringGetter } from '@/hooks';
+import { useStringGetter, useTokenConfigs } from '@/hooks';
 import { useLocalNotifications } from '@/hooks/useLocalNotifications';
 
 import { AssetIcon } from '@/components/AssetIcon';
@@ -238,13 +239,16 @@ export const notificationTypes: NotificationTypeConfig[] = [
   {
     type: NotificationType.ReleaseUpdates,
     useTrigger: ({ trigger }) => {
+      const { chainTokenLabel } = useTokenConfigs();
       const stringGetter = useStringGetter();
+      const expirationDate = new Date('2024-03-08T23:59:59');
+      const currentDate = new Date();
 
       useEffect(() => {
         trigger(
-          'rewards-and-full-trading-live',
+          ReleaseUpdateNotificationIds.RewardsAndFullTradingLive,
           {
-            icon: <AssetIcon symbol="DYDX" />,
+            icon: <AssetIcon symbol={chainTokenLabel} />,
             title: stringGetter({ key: 'NOTIFICATIONS.RELEASE_REWARDS_AND_FULL_TRADING.TITLE' }),
             body: stringGetter({
               key: 'NOTIFICATIONS.RELEASE_REWARDS_AND_FULL_TRADING.BODY',
@@ -270,14 +274,41 @@ export const notificationTypes: NotificationTypeConfig[] = [
               },
             }),
             toastSensitivity: 'foreground',
-            groupKey: NotificationType.ReleaseUpdates,
+            groupKey: ReleaseUpdateNotificationIds.RewardsAndFullTradingLive,
           },
           []
         );
+        if (currentDate <= expirationDate) {
+          trigger(
+            ReleaseUpdateNotificationIds.IncentivesS3,
+            {
+              icon: <AssetIcon symbol={chainTokenLabel} />,
+              title: stringGetter({ key: 'NOTIFICATIONS.INCENTIVES_SEASON_BEGUN.TITLE' }),
+              body: stringGetter({
+                key: 'NOTIFICATIONS.INCENTIVES_SEASON_BEGUN.BODY',
+                params: {
+                  SEASON_NUMBER: '3',
+                  PREV_SEASON_NUMBER: '1',
+                  DYDX_AMOUNT: '34',
+                  USDC_AMOUNT: '100',
+                },
+              }),
+              toastSensitivity: 'foreground',
+              groupKey: ReleaseUpdateNotificationIds.IncentivesS3,
+            },
+            []
+          );
+        }
       }, [stringGetter]);
     },
     useNotificationAction: () => {
-      return () => {};
+      const { chainTokenLabel } = useTokenConfigs();
+      const navigate = useNavigate();
+      return (notificationId: string) => {
+        if (notificationId === ReleaseUpdateNotificationIds.IncentivesS3) {
+          navigate(`${chainTokenLabel}/${TokenRoute.TradingRewards}`);
+        }
+      };
     },
   },
 ];
diff --git a/src/hooks/useNotifications.tsx b/src/hooks/useNotifications.tsx
index 863d0df..ba44b52 100644
--- a/src/hooks/useNotifications.tsx
+++ b/src/hooks/useNotifications.tsx
@@ -1,5 +1,6 @@
 import { createContext, useCallback, useContext, useEffect, useMemo, useState } from 'react';
 
+import { AnalyticsEvent } from '@/constants/analytics';
 import { LOCAL_STORAGE_VERSIONS, LocalStorageKey } from '@/constants/localStorage';
 import {
   type Notification,
@@ -13,7 +14,8 @@ import {
 import { useLocalStorage } from './useLocalStorage';
 import { notificationTypes } from './useNotificationTypes';
 
-import { renderSvgToDataUrl } from '../lib/renderSvgToDataUrl';
+import { track } from '@/lib/analytics';
+import { renderSvgToDataUrl } from '@/lib/renderSvgToDataUrl';
 
 type NotificationsContextType = ReturnType<typeof useNotificationsContext>;
 
@@ -48,6 +50,7 @@ const useNotificationsContext = () => {
       defaultValue: {
         [NotificationType.AbacusGenerated]: true,
         [NotificationType.SquidTransfer]: true,
+        [NotificationType.ReleaseUpdates]: true,
         version: LOCAL_STORAGE_VERSIONS[LocalStorageKey.NotificationPreferences],
       },
     });
@@ -176,8 +179,10 @@ const useNotificationsContext = () => {
     )
   );
 
-  const onNotificationAction = async (notification: Notification) =>
-    await actions[notification.type]?.(notification.id);
+  const onNotificationAction = async (notification: Notification) => {
+    track(AnalyticsEvent.NotificationAction, { type: notification.type, id: notification.id });
+    return await actions[notification.type]?.(notification.id);
+  };
 
   // Push notifications
   const [hasEnabledPush, setHasEnabledPush] = useLocalStorage({